About Us
About Kerin : From Fortune 100 to Floral Design
Kerin is a Connecticut native who at age 12 began working in the greenhouse at her father’s Middletown, CT hardware store. It was the beginning of a lifelong love affair with flowers and plants.
She attended colleges in her home state, earning an MBA from the University of Hartford, which launched her into a career designing digital tools and ways for businesses to better serve their customers. Kerin rose quickly through the ranks of some of the world’s most prominent brands, notching roles at ESPN and LEGO, where she led collaborations with Marvel Comics and Lucas Films. This led to a role as a senior vice president at New York Life. But life in the upper tiers of Fortune 100 companies didn’t feed her soul. Kerin not only craved the chance to start her own business and become master of her own destiny, but she also dreamed of launching a startup that would allow her to spend her days working with flowers and plants, just like when she was a kid. She began taking classes at Flower School NY, then trained with some of the top designers in the field
In August 2024, Kerin finally made her escape from corporate life. She launched Flower & Twine not only to bring a lifelong passion full circle—she created it to share her love of all things floral with her neighbors in central Connecticut and the entire Northeast. She hopes you’ll love it just as much as she does.
About Flower & Twine
Why not just buy a bouquet from a grocery store? For most people, it’s the low price—but the reason those flowers are so cheap is because they’re sourced from growers in South America.
This supply chain is bad for sustainability and exploitive; the people growing them aren’t paid fair wages Flower & Twine, by contrast, sources from local gardens, micro-farms, flower farms and farming
collectives in Connecticut and across New England. In the offseason, we reach out to greenhouses and farms in the United States for succulents, tropicals, air plants, and off-season flowers. We also purchase all our silk and faux products used in order to keep wedding flowers out of landfills.
We are passionate about shortening the supply chain for flowers and investing in more sustainable options for decorating weddings and events, and design workshops, and for our bouquet subscriptions and other sales. When you purchase from Flower & Twine, you not only
support a Connecticut-based, woman-owned small business, you support local farms, greenhouses and gardeners.